A little clarity before your next campaign

What should you
work on next?

Six questions about your marketing. A practical list of next steps.

A rules-based assessment using your answers. No account access or email required.

01What needs to improve first?

More qualified enquiriesTurning enquiries into customersKnowing what is working

02How clear is your offer?

One audience, one clear offerSeveral audiences or offersStill finding the right offer

03How far can you follow a lead?

From source through to a saleTo an enquiry, but not the saleI cannot reliably connect the source and outcome

04Where do most enquiries come from?

Paid advertisingContent, search or referralsWe do not have a consistent source yet

05What happens after someone enquires?

A clear owner and consistent follow-upSomeone follows up when they canThere is no defined process yet

06How do you decide what to change?

Review qualified leads and sales regularlyMostly look at views, clicks or engagementMostly rely on instinct or occasional feedback

Your next steps

Start here.

Work through these in order. These suggestions reflect your answers, not an audit of your accounts.

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